Aggregator commission scales with success: the more collection and delivery volume you build, the more you pay, permanently. In a market with London's rents and staff costs, that is often the difference between a profitable delivery operation and a busy one.
Direct ordering is a fixed monthly cost regardless of volume. Worth modelling against your own last quarter before assuming the aggregator route is cheaper.
Dine-in, takeaway and collection arrive in the same kitchen queue rather than across three screens, which matters more in a small London kitchen than in a large one — there is usually nowhere to put the third screen.
Operators running several London sites manage menus, pricing and campaigns centrally, with per-site overrides where a location needs its own pricing or specials.
Move the sliders to your own numbers. The point is not our figures — it is how little the uplift has to be before the subscription pays for itself.
5% is the conservative default. WowMenu pilot restaurants have reported considerably more, but your own number is the one that matters.
An estimate based on the figures you entered, not a forecast or a guarantee. Actual results depend on your menu, your guests and how the platform is set up.
No. Direct orders through WowMenu carry no per-order commission.
No — it passes orders through to your existing EPOS.
Yes, centrally, with per-site overrides for pricing and availability.