A generic "10th visit free" punch card treats every guest the same, regardless of how much they actually spend or how often they return. WowMenu's loyalty engine lets you configure tiers — Bronze, Silver, Gold, VIP, or any naming convention you prefer — based on either visit count or cumulative spend, with milestone rewards that unlock automatically as guests progress.
Beyond free tiers, WowMenu supports paid membership plans: a guest pays a recurring monthly or annual fee for ongoing benefits — complimentary items, priority reservations, exclusive event access — and the platform handles recurring billing and usage tracking automatically, so a "members only" programme requires no separate payment infrastructure.
What Restaurant Loyalty Tiers & Membership does for your restaurant
Define how many tiers you want and the thresholds for each — by number of visits, total spend, or both — matching your restaurant's actual guest behaviour.
Rewards unlock automatically the moment a guest crosses a tier threshold — no manual tracking, no staff remembering to apply a discount.
Launch a paid membership tier with recurring monthly or annual billing handled natively, plus usage tracking so members and staff both see remaining benefits.
Set the number of tiers, name them, and define thresholds based on visits, spend, or a combination of both.
As linked visits and spend accumulate in a guest's CRM profile, tier progression and milestone rewards are calculated and applied automatically.
Define a paid membership tier with its price, billing frequency, and included benefits. WowMenu handles recurring charges and benefit usage tracking.
Yes. Tiers can be configured against visit count, cumulative spend, or a combination — whichever best reflects how you want to recognise your most valuable guests.
Guest-facing tier status and progress toward the next tier can be surfaced through their digital menu experience or membership confirmation, depending on your configuration.
Recurring billing follows standard retry logic, and membership benefits pause automatically if payment cannot be collected after the configured retry period, with the guest notified.
Yes, loyalty tiers are tied to the unified Guest CRM profile, so progress and membership benefits apply consistently across every branch of your restaurant group.