Most restaurant groups know less about their regular guests than a corner café knows about its daily customers. A guest who dines at one branch on Tuesdays and another branch on weekends shows up as two strangers in most systems. WowMenu's Guest CRM unifies every interaction into a single profile that follows the guest across all your branches.
Each profile accumulates visit history, total and average spend, recorded allergens and dietary notes, seating preferences (window, quiet corner, high chair needed), and — where guests choose to share them — social handles for marketing and influencer outreach. The result is a host stand and marketing team that recognise your best guests by name, not by luck.
What Restaurant Guest CRM does for your restaurant
A guest's profile, history, and preferences travel with them to any branch of your restaurant group — no more starting from zero at a sister location.
Recorded allergens and dietary preferences are visible to staff at the point of seating or ordering, reducing risk and improving guest confidence.
Window table, quiet corner, high chair, regular order — preferences recorded once are available to every host and server on every future visit.
Every reservation, scan, and order can be linked to a guest profile, building visit history and spend data without manual entry.
Hosts and servers can record allergens, seating preferences, and special occasions directly against a guest's profile during or after service.
At booking or seating, staff see the guest's history, preferences, and any flags — turning a returning guest into a recognised one.
Yes. A single guest profile is shared across every branch in your restaurant group, so visit history and preferences are available no matter which location the guest visits.
Guest profile data is restricted to authorised staff within your restaurant's account and is never shared with other restaurants on the platform. Guests control what optional information, like social handles, they choose to provide.
Yes, on Business and Enterprise plans, guest data can be exported for use in your own CRM, email, or marketing platforms, subject to your data handling obligations.
Guest CRM can build profiles from QR scans and orders alone, but it becomes significantly richer when combined with the Reservation System, which captures booking-specific preferences and history.