Running restaurant promotions has traditionally meant guessing: guessing what discount will move enough volume to be worth the margin given up, guessing which combo will resonate, guessing whether a happy-hour window will actually fill empty tables. WowMenu's AI Campaign Engine replaces guessing with data, supporting five distinct campaign types — combo bundles, buy-one-get-one (BOGO), spend-and-get-free, straightforward discounts, and happy-hour time windows.
The AI doesn't just execute campaigns you design — it actively recommends them, analysing your order history and guest behaviour to surface specific, ready-to-launch campaign ideas: "Bundle your top-viewed starter with your highest-margin main as a combo" or "Your Tuesday 3–6pm window is consistently quiet — a happy-hour discount could fill it." Before any campaign goes live, AI sales forecasting projects expected redemptions, revenue impact, and — critically — margin impact, so you know the commercial outcome before committing.
What AI Campaign & Promotions Engine does for your restaurant
Combo bundles, BOGO, spend-and-get-free, percentage or flat discounts, and happy-hour windows — all configured and launched from the same screen.
The AI proactively surfaces specific campaign ideas based on your actual order history and guest behaviour — not generic templates.
See projected redemptions, expected revenue, and margin impact before a campaign goes live, so every promotion is a calculated decision, not a guess.
The AI surfaces specific, ready-to-configure campaign ideas drawn from your order history, trending dishes, and quiet time windows.
Choose from combo bundles, BOGO, spend-and-get-free, discounts, or happy-hour windows — adjust items, thresholds, and timing to fit your goals.
Before publishing, see projected redemption volume, revenue impact, and margin impact based on your menu's actual cost and pricing data.
Once live, redemption rates, incremental revenue, and margin impact are tracked in real time against the original forecast.
Combo bundles (multiple items at a bundled price), BOGO (buy one, get one), spend-and-get-free (spend above a threshold, receive a free item), straightforward percentage or flat discounts, and happy-hour time-windowed offers.
Forecasts are based on your restaurant's own historical order and traffic data, so accuracy improves the longer you've used the platform. They are designed as a decision-support estimate, not a guarantee, and actual results are tracked against the forecast for ongoing calibration.
Yes. AI recommendations are suggestions to start from — you can accept, modify, or ignore them entirely and configure any of the five campaign types manually.
Yes, where item-level cost data has been entered in your menu, margin impact forecasts factor it in directly. Without cost data, forecasts focus on projected revenue and redemption volume.