Email open rates in hospitality are low and falling. WhatsApp is where guests across the GCC, Europe and the UK actually read messages — so it is where a re-engagement campaign has a chance of working.
WowMenu treats WhatsApp as a first-class messaging channel alongside SMS and email. The same guest segments, the same campaign targeting, and the same AI recommendations drive all three — you choose the channel per campaign rather than managing three disconnected tools.
Because targeting is built on the guest profiles and order history already in WowMenu, a WhatsApp campaign is not a broadcast to an untargeted list. It goes to the guests whose actual visit and spend history make them worth reaching.
What WhatsApp Campaigns does for your restaurant
WhatsApp reaches guests where they already are, rather than competing with a crowded promotional inbox.
Segments are built from visit frequency, spend, and what guests actually ordered — not a flat contact list.
WhatsApp, SMS and email sends are counted separately, so you can see which channel earns its cost for your venue.
Choose guests by visit recency, spend band, loyalty tier, or dishes ordered — from existing WowMenu guest profiles.
Send over WhatsApp, SMS or email. The same campaign and audience works across all three.
Delivery and engagement are tracked per channel, with sends metered separately so costs stay visible.
Yes. Each channel has its own send allowance and its own metering, because WhatsApp and SMS carry real per-message cost while email does not. You can see exactly what each channel is consuming.
Guests in your WowMenu guest profiles who have opted in to messaging. Segments are built from visit history, spend, loyalty tier and order preferences.
No. WhatsApp sits alongside SMS and email inside WowMenu, using the same segments, campaigns and reporting.