Every restaurant has guests who used to visit every week and now haven't been back in months — and most restaurants never notice until it's too late to matter. WowMenu's win-back automation watches each guest's visit pattern through their CRM profile and automatically triggers outreach when a guest's typical return window has clearly passed.
A guest who reliably visited every two weeks and hasn't returned in six gets flagged and re-engaged automatically — with a personalised message and, optionally, an incentive offer — without anyone on your team needing to pull a list or remember to follow up. Standard post-visit follow-up messaging is also supported, for thank-you notes, feedback requests, or simple "see you again soon" touches after every visit.
What Automated Guest Win-Back does for your restaurant
The system learns each guest's typical visit cadence and flags meaningful deviations — no manual reporting or list-building required.
Win-back messages reference the guest by name and can reference past favourites, making outreach feel personal rather than like a mass blast.
Beyond win-back, send automatic thank-you or feedback-request messages after every visit, building a continuous, low-effort engagement habit.
As a guest's CRM profile accumulates visits, the system learns their typical return cadence — weekly, monthly, or otherwise.
When a guest's actual gap since their last visit clearly exceeds their typical pattern, they're flagged for win-back outreach.
A win-back message — optionally paired with an incentive — is sent automatically, referencing the guest by name and visit history.
It compares a guest's current gap since their last visit against their own historical pattern, rather than a fixed universal rule — so the threshold is personalised to each guest's normal behaviour.
Yes. Message templates and any accompanying incentive — a discount, a complimentary item, or a coupon — are fully configurable from your portal.
Win-back and follow-up messaging can be delivered through the channels you've connected — SMS, email, or other configured channels — and is tracked alongside your coupon distribution tracking if an offer is included.