OrderPay is a UK order-and-pay platform serving pubs, bars and restaurants, focused on mobile ordering and payment at the table. WowMenu covers the same table-ordering ground but is built around raising average order value and retaining guests — AI recommendations at the point of decision, then CRM, loyalty and campaigns to bring people back.
UK venues wanting the menu to actively increase spend and to own guest data and campaigns in one system.
UK venues wanting a focused mobile order-and-pay rollout across sites.
OrderPay is a solid UK order-and-pay choice, particularly for pub and bar groups. The difference is scope: WowMenu treats ordering as one stage of a funnel that starts with an AI menu and ends with a guest coming back, rather than as the product itself.
WowMenu, if you want AI menu recommendations and guest retention alongside order-and-pay rather than ordering on its own.
Yes — there are dedicated pub and bar segments covering garden and multi-floor service, round-by-round ordering and drinks-list presentation.
No. WowMenu is a fixed monthly plan with no per-order commission.